My current favorite drug ad is for a prostate/boomer-needs-to-piss-a-lot potion called "Flomax". Roll that name around in your mouth a little- flomax. You can only force a trickle at the urinal and fear that more than two shakes is a wank? Then guzzle some flomax, piss like a race horse, then go kayaking with your buddies. May cause dry mouth and constipation.
Now, when I go kayaking I find it just as easy to piss in the boat- I'm normally wearing swim shorts, it will drown any leeches who have crept in, and if things get too disgusting I can always capsize. But then again, I'm a thirtysomething healthy urinator, not some dribble-wee baby boomer desperately trying to cling to past glories that weren't actually too glorious in the first place.
Even as obvious as the name Flomax is, I don't think the big pharma has gone far enough. With that in mind, I offer up my re-branding suggestion. Its just a name and a tag line, but if it gets picked up, consider this my poor man's patent app:
You'll pee so hard, you'll need a second hole in your knoblet."
May cause dry mouth and constipation.
*British chums: as you may know, the pharmaceutical lobby convinced American broadcasting regulators to allow them to directly advertise medicines to consumers, in the hope that idiots will go to their doctors and ask for pills by name as if they were Mars Bars.