I don't patronize chain restaurants as a rule. Aside from any touchy feely reasons, I live on the end of a very long corporate supply chain and thus would rather give my $4 sandwich money to the local bloke who bought haddock caught by boats I can see from my office window rather than industrially produced and stored beef or chicken from thousands of miles distant (Yummmmmm! Fresh...not).
This doesn't mean I can't admire Burger King's absoulutely stellar advertising efforts of late (they even have Arby's trying to copy them: cf the creepy beef hat erection ad the sandwich chain is running). Case in point:
Burger King 'Flame' Cologne for Men
For many English men out there, smelling all beefy used to mean emulating this guy. No longer...