Russia faces a demographic "time bomb": declining birth rates, poor health among its baby boom generation, and emmigration mean that the Bear could lose up to a third of its population by 2050. Therefore in an effort to boost the number of little Ivans running around dosing people with polonium, one Russian governor is offering prizes to anyone who manages to birth a baby Russki on Russia's national day, June 12.
First prize is an SUV. Second prize is a set of steak knives. Third prize is you're fired.
So come on lads, get cracking:
And here's one for the ladies: