Saturday, March 31, 2007
Spring, and this young man's fancy turns to wheat beer. It being Friday last night, and yours truly having had a long week, I wandered around the corner to the local shop to pick up some ice cream (for Country Mouse) and beer (for myself). Being a gas station, their selection isn't the most wonderful (long on icehouse, short on good brew) but they usually have at least a few shelves dedicated to Maine breweries like Shipyard and other regional goodies like Sam Adams.
Sure enough, on the bottom shelf of the middle cooler were several sixes of Sam Adams' White Ale- not a world class wheat beer by any stretch of the imagination but good enough to be getting along with after a long week. But as I opened the case to grab the beer my gaze fell upon a spectacular feat of packaging.
The carboard carrier was a blaze of oranges, yellows, and reds. The font was inviting, and the beer description tantalizing. The whole thing looked like a product of Pete's Wicked Brewing- a fine brewery, and no mistake. I decided to go with the "Spring Wheat Spiced Heat" instead.
So imagine my disappointment when I got home and poured the first bottle. Upon taking a sip I tasted the unmistakable foul rice sump of BUDWEISER apparently used to marinate an Earl Grey teabag. I grabbed the bottle. Sure enough, in tiny, tiny print it read "made by Anheuser-Busch, St Louis, MO".
TRICKED! I had been tricked! Those AB arseholes- canny enough to know that no sane beer drinker would pick up their fermented rice pudding if their name appeared prominently on the label, had deceived me by making their noxious chemical stew look like the product of a half-decent brewery. If I were Pete's Wicked, I'd sue the bastards.
Still, I drank the beer (through gritted teeth). I'd paid for the bloody stuff and was out of mixers for my rum. Even so, that's a dirty rotten trick of Anheuser-Busch.